I specialise in delivering foresight and insight for global organisations, including SPACE10, The Future Laboratory, Adorn Insight, WGSN, Stylus + more.
A researcher, writer, and editor specialising in global trends and consumer insights, with a background in editorial and publishing.
I provide a range of services for brands, agencies, and publications, including research, trend reports, presentations, editorial strategy, and more.
View recent experience below, or explore what I can do for you.
Normally
2024 — present
SPACE10
2022 — 2024
SPACE10 is a research and design lab dedicated to IKEA, focused on creating a better everyday life for people and the planet. As SPACE10’s Editor, I combined my skills in foresight and futures with managing an editorial team and a variety of content outputs.
Transformed storytelling across channels to make its website, socials, marketing, and newsletters insightful, inspiring, and sharable for SPACE10’s global community.
I was editor of SPACE10’s Future Home reports, ensuring they were robustly researched and featured global case studies, statistics, and thought-provoking actions for readers.
The Future Laboratory
2016 — 2022
The Future Laboratory is one of the world’s most renowned futures consultancies, blending trend forecasting, consumer insight, foresight, brand strategy and innovation to future-proof organisations such as Spotify, Diageo, Selfridges, Jaguar Land Rover, L’Oréal, Chanel, Design Hotels, and more.
As Foresight Editor, I led a 10-person team producing daily content for LSNGlobal.com, the Lab’s trends intelligence platform, and annual macrotrend reports for eight key sectors.
Working closely with our creative researchers, in-house studio, marketing and strategy teams, it was my job to ensure reports delivered memorable and actionable content, insights and case studies for our audience of global brands and businesses.
Freelance writer and consultant
2015 — present
Etc.
Editorial lead at Normally, an independent applied AI studio. Putting data to good use, Normally’s work benefits people, society, and the planet, with clients including IKEA and NHS.
I also undertake research, consulting, and writing projects for brands and organisations, with a particular focus on retail, luxury, beauty, and food and drink. I also specialise in jewellery trends research and market analysis, and jewellery industry consultancy.
I am a member of the UK’s Goldsmiths’ Craft & Design Council, founded in 1908 to promote skills and craftsmanship in the UK jewellery and silversmithing industries, and allied trades.
Since 2020, I have been a freeman of The Goldsmiths’ Company, one of London’s Great Twelve livery companies. I am also one of seven industry experts invited to join its marketing committee, advising on the promotion and reach of the Company.