Last month I was commissioned by WGSN to write a report about trends in jewellery store design.
This exciting project involved researching new store openings across the globe, amassing a group of pioneering new jewellery boutiques – both branded and independent – for the report.
With retail becoming ever-more focused on giving customers an experience, these new jewellery boutiques represent the creativity many companies are conjuring, not only in light of increasing rents and limited store space, but also to stand out in a world of generic, branded jewellery.
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