I deliver insights and foresight for global organisations, including StudioXAG, The Future Laboratory, FranklinTill, Adorn Insight, London College of Fashion, WGSN + more.

I collaborate with agencies, brands, publications, and industry bodies on:

  • consumer and market research

  • brand strategy

  • trend + foresight reports

  • in-person presentations + panels

  • thought leadership

  • editorial strategy

I specialise in luxury, retail, travel and mobility, hospitality and customer experience, materials and sustainability, and the future of urban living.

Services

Trends Research and Insights

Do you want to understand the drivers of change impacting your sector now and next? Trends research uncovers the macro and micro trends set to drive your industry forward, sharing signals, innovations, consumer mindsets, and their implications for your businesses.

Reports and Thought Leadership

Reports provide essential insight, ideas, and recommendations for teams, stakeholders, or PR and marketing. This is thought leadership, delivered as reports, blogs, or editorial content, which allows you to own a topic or trend in your industry.

Foresight and Strategy

With horizons of five to 10 years, foresight explores potential and probable future scenarios related to our lives, routines, brand preferences, experiences, and needs. Strategic recommendations ensure your brand is prepared to unlock new opportunities.

Editorial Strategy

Need help with storytelling ideas, style guides, templates, or a content calendar? I can support you with editorial strategies tailored to your brand ambitions, marketing plans, voice and channels, ensuring that stories are relevant, timely, and meaningful to your audience.

Presentation Decks

Need to inspire your team or simply want an understanding of future market opportunities? I transform trends and foresight research into inspiring, thought-provoking, and engaging presentations for your team, delivered in person or virtually.

Copywriting and Editing

I provide editing services for a range of content types, alongside copywriting for brands and organisations. From press releases and website copy to feature writing and socials content, I can help you tell engaging stories for your audience.

Experience

Freelance Research + Content

2015 — present

I undertake research, consulting, and writing projects for agencies, brands, media, and industry organisations, with a focus on retail, luxury, beauty, travel, and food and drink. I specialise in jewellery trends research, consumer and market analysis, and jewellery brand consultancy. Clients include The Future Laboratory, FranklinTill, The Goldsmiths’ Company, Adorn Insight, and StudioXAG, and London College of Fashion.

FIELD.IO

2024-2025

Communications Lead at FIELD.IO, a global design and innovation studio. Fusing creativity and technology to craft tomorrow’s brand solutions, experiences and storytelling.

Normally

2024

Editorial lead at Normally, an independent applied AI studio. Putting data to good use, Normally’s work benefits people, society, and the planet, with clients including IKEA and NHS.

SPACE10

2022 — 2024

Editor and researcher at SPACE10, a research and design lab dedicated to IKEA, focused on creating a better everyday life for people and the planet.

I combined my skills in foresight and futures with managing an editorial team and a variety of content outputs, including project case studies, futures reports, and live events. Transformed storytelling across channels to make SPACE10’s website, socials, marketing, and newsletters insightful, inspiring, and sharable for its global community.

The Future Laboratory

2016 — 2022

Foresight Editor at one of the world’s most renowned futures consultancies, blending trend forecasting, consumer insight, foresight, brand strategy and innovation to future-proof organisations such as Spotify, Diageo, Selfridges, Jaguar Land Rover, L’Oréal, Chanel, Design Hotels, and more.

Led a 10-person team producing daily content for LSNGlobal.com, The Future Lab’s trends intelligence platform, and annual macrotrends for eight key sectors.

Worked closely with creative researchers, its in-house studio, and marketing and strategy teams to ensure reports delivered memorable and actionable content, insights and case studies for an audience of global brands and business leaders.

What else?

I am a member of the UK’s Goldsmiths’ Craft & Design Council, founded in 1908 to promote skills and craftsmanship in the UK jewellery and silversmithing industries, and allied trades.

Since 2020, I have been a freeman of The Goldsmiths’ Company, one of London’s Great Twelve livery companies. I am also one of seven industry experts invited to join its Marketing Committee, advising on the promotion and reach of the Company, its brand, and events.

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